In this piece, I’ll teach you EXACTLY how to improve your Google rankings or How to rank Higher on Google?
In reality, I utilized this method to rank #1 in Google for the term “SEO checklist”:
So, if you want to rank higher in Google in 2021, this new method is for you.
- Improve your on-site SEO.
- Include LSI Keywords on your page.
- Keep an eye on your technical SEO.
- Tailor Your Content to the Intent of the Search
- Lower Your Bounce Rate
- Track and Monitor Your Results Bonus
- Publish Insanely High-Quality Content
- Build Backlinks to Your Site Bonus
- Track and Monitor Your Results
- Get a Bonus for Increasing Your Click-Through-Rate
- Make Use of Internal Links
Here’s the reality:
One of the FASTEST ways to boost your Google rankings is to use on-page SEO.
This is due to the fact that you may improve your page in under two minutes. Within days, you’ll see a rise in your ranks.
The question is this:
- HOW DO YOU TARGET YOUR KEYWORDS FOR WEBSITE OPTIMIZATION?
- I recently released a video that covers almost all you need to know about on-page SEO.
- If you’d rather read, here are the most critical on-page strategies to start using right now.
- To begin, place your keyword near the beginning of your title tag.
Consider the following scenario:
- This is referred to as “frontloading” a keyword.
What is the significance of this?
Google, on the other hand, gives somewhat greater weight to terms that appear early in your title tag. They also place less attention on terms that appear later. On this page, for example, my goal term is “SEO copywriting”:
- As you can see, my title tag starts with that keyword.
- Second, your article should be at least 1800 words long.
Longer content equals higher rankings, according to our analysis of Google’s key ranking variables.
And I can tell you from my experience that longer content ranks higher in search results.
For example, “Mobile SEO” is one of the top keywords we rank for. And this is a highly competitive keyword.
I’m up against Moz, Yoast, and even Google when it comes to authority sites.
This is why I made certain that my page contained EVERYTHING somebody could possible want to know about mobile site optimization.
Clearly, there are occasions when long-form information isn’t appropriate (like for an ecommerce category page). However, if you have the ability to post long content, you should do so.
- Finally, repeat your term on your website 2-3 times.
- This isn’t an example of keyword stuffing in the traditional sense.
When you include relevant terms on your page, you’re informing Google:
- This page is dedicated to your search query!”
- This can help you improve your rankings.
- I recently sought to enhance my ranks for the keyword “squeeze page,” for example.
- So I used that term a few times on my page when it was appropriate.
- This brings us to the second phase…
A more advanced on-page SEO method is the usage of LSI keywords.
And they’re performing admirably right now.
So, what are LSI keywords, exactly?
They’re words and phrases that are relevant to your page’s topic.
Here are some LSI keywords for the keyword “Cold Brew Coffee,” for example.
These LSI keywords reassure Google that your material is relevant to the issue at hand.
And it turns out that covering a whole topic on a single page is critical for ranking on Google’s first page.
How do you go about finding and using LSI keywords on your website?
I recommend trying out LSIGraph, a free SEO tool.
Simply enter your primary term into the tool…
Simply enter your primary term into the tool…
Technical SEO isn’t an issue for 90% of the websites out there.
As a result:
- Technical SEO issues, while uncommon, can have a significant impact on your site’s SEO.
- As a result, they’re worth noting.
Here are three specific things to keep an eye on:
If everything you see is green, you’re good to go.
- If not, this is something you should address right now.
- I also suggest checking how quickly your site loads.
It’s no secret that the average loading time of a website affects its Google ranking.
Page Speed, in my opinion, isn’t a very crucial ranking element. It does, however, make a difference.
- So go ahead and run your site via tools like WebPageTest.org to see how fast it is.
- It’s free and gives you a long list of ways to make things go faster.
After that, go to the Search Console.
- In the sidebar, go to “Index” “Coverage.”
- If Google is experiencing difficulty indexing your site, they will notify you here.
- I have one “Valid With Warnings” error, as you can see.
Finally, if your website is powered by WordPress, I suggest using the Yoast SEO plugin.
Will this plugin miraculously boost your search engine rankings?
However, it can assist you in making your WordPress site SEO-friendly right out of the box.
Tailor Your Content to the Intent of the Search
In the realm of SEO, “Search Intent” is the new buzzword.
And it’s not without reason.
- Google can now tell if your site is a good match for a given keyword thanks to Rank rain.
- To put it another way, Google is interested in how visitors engage with your website.
- You should expect your rankings to rise if people find what they’re looking for on your page.
If you don’t, Google will demote your site a few positions.
The most important thing to remember in this phase is to make sure your page provides EXACTLY what a searcher is looking for.
Let me use a real-life example to demonstrate how this works.
I intended to rank for the keyword “Conversion Rate Optimization” a few years ago.
So we worked for WEEKS on this massive list of CRO tactics.
At initially, the content performed admirably. Every month, it received a good amount of search engine traffic.
However, Google eventually realized that users looking for “Conversion Rate Optimization” didn’t want a long list of methods.
And, as this Google Analytics picture shows, organic traffic to that page has been steadily declining.
So, after some thought, I decided to find out what the actual Search Intent for “Conversion Rate Optimization” was.
First, I considered what someone searching for that keyword on Google could be looking for.
And I recognized that they are likely looking for content that includes the following:
- A description of how CRO works, as well as a definition of what CRO is.
- Case studies of CRO in action
- Getting Started Advice
And I immediately saw that nearly every result on the first page contained everything that my content lacked.
(Most of it comes in the form of a massive beginner’s handbook.)
As a result, I entirely rewrote my content from the ground up.
Conversion Rate Optimization: The Definitive Guide is based on that set of approaches.
My page now receives 214 percent more organic traffic than before since it fits Search Intent.
What’s the bottom line? If you want to enhance your Google ranking, make sure your page is a perfect match for what people are looking for.
When you do, Google will be DESPERATE to show your site to as many people as possible. As a result, any strong SEO plan must start with giving Google what it wants.
The next thing we’ll do is work on lowering your site’s bounce rate.
What is the significance of this?
This is a strong indication to Google that consumers are dissatisfied. You can kiss your rankings goodbye if users aren’t happy.
- It goes without saying that aligning your content with Search Intent is a fantastic method to lower your bounce rate.
- After all, you’re providing the information that a searcher is seeking for. Why are they bouncing?
- Aside from Search Intent, there are a few easy things you can do to lower your bounce rate.
- First, have a peek at the “Above The Fold” portion of your website.
- When visitors arrive to your website, this is the first thing they see.
- And, in my experience, what individuals see here has a big impact on whether or not they bounce.
- Pushing your information to the top is the most important thing you can do to optimize your above-the-fold area. As a result, Google searchers will have an easier time finding what they’re looking for.
For instance, you can see that my material is right at the top of my page.
- You should also structure your page so that users can easily find what they’re looking for.
- You may have noticed, for example, that I added a table of contents to the top of this page.
- People will be able to skip straight to the step they’re most interested in.
Finally, include images, movies, charts, screenshots, selfies, and other forms of visual content on your page.
- This makes your material more engaging and understandable. Both of these factors can significantly reduce your bounce rate.
- Every single post, for example, contains dozens of images.
- This also contributes to my poor bounce rate.
At this stage, your site should begin to rise in Google’s rankings.
- It’s now time to increase the amount of traffic to your website.
- And what’s the simplest method to do it?
- Optimize your page with a variety of keywords.
Here’s how it works in detail.
- To begin, go to the “Performance on Search Results” section in Google Search Console.
- After that, look over the inquiries for which you have a high ranking.
- Most of these will be familiar to you because you have already optimized your web pages for these specific keywords.
However, every now and then, you’ll stumble upon a keyword for which you aren’t optimizing.
- Consider how simple it will be to rank for that term if you actually TRY.
- People searching for “YouTube video description example,” for example, send me a small amount of traffic.
- Instead, anybody looking for that keyword will come upon this page on my site.
- An example of a video description can be seen on this page.
However, it isn’t actually optimized for that word.
- So I’d go back to that page and repeat that phrase several times.
- I could also construct a brand-new page dedicated to that keyword.
Either way is OK.
Rinse and repeat the process several times more.
You’ve probably heard that “publishing high-quality content” is required to rank in Google.
- While this is true, it is also extremely difficult to implement.
- (After all, what does “high-quality content” actually mean?)
So, yeah, you DO want to create excellent content for your website.
However, it must be the type of high-quality information that people would share and link to on social media.
That’s because, as you may be aware, Google’s algorithm is heavily influenced by backlinks.
- The higher your site ranks, the more backlinks it has.
And what is the most effective strategy to increase the number of backlinks to your website?
- Publish information that will be linked to by others.
(Also referred to as “link bait.”)
Here are a few strategies for increasing the likelihood of people linking to your work.
- Assume the role of a data source.
- To put it another way:
- Publish something that others can use as a reference in their blog posts.
For instance, consider the year 2019. For this massive email outreach study, we collaborated with Pitch box.
This article was jam-packed with facts, numbers, and statistics. Bloggers and journalists adore linking to this type of content.
One of our results, for example, was that just about 10% of all outreach emails obtain a response.
Bloggers and media promptly cited that statistic as proof that most outreach efforts fail.
Back in step #1, I mentioned a little bit about longer material.
Longer material, it turns out, is also good for garnering links.
While there is no “ideal” word length for blog posts, content with 3000 words or more seems to perform well in terms of link development.
I’m referring to things like:
Visual material is quite effective at attracting links.
For example, we released this infographic on our site a while back.
To get the word out, we had to undertake a lot of email outreach.
However, once we got our infographic in front of the proper people, they were delighted to put it on their blog.
Step #8: Create Backlinks to Your Site Creating fantastic content is nice and all, but it’s not enough.
However, in order for your content to generate links, people must actually see it.
To put it another way:
You can’t just “publish and hope” for others to link to you when it comes to content marketing.
That’s because your content is only one drop in a sea of daily blog articles, videos, Instagram stories, and Facebook postings.
According to WordPress, 70 million new posts are published every month.
The conclusion here is that you must actively market your content if you want people to connect to it.
This video will demonstrate the 9 link-building tactics that are currently performing best for me.
As a result:
To establish linkages, you generally don’t need to use all nine of these.
Instead, I recommend concentrating on the following three techniques:
Build Backlinks to Your Site Bonus
“Broken Link Building” is another name for this.
Then, look for a dead link on whatever page you come across.
When you identify one, send a personalized variation of this email script to the person in charge of that page (typically the content creator or the website’s webmaster):
(Hello, [First Name]
On your page, I discovered a broken link: [title].
It’s the [website] link. I’m getting a 404 error.
In addition, I recently published an article on [subject]. It could be a good replacement for the broken link.)
I hope this information is useful.
Posting by Others
In the world of SEO, guest writing is a very contentious topic.
And it’s not without reason.
- Guest posting has the potential to be spammed.
- Large-scale campaigns that use “keyword-rich” anchor text links are, in fact, a no-no according to Google.
- You’re good to go as long as you don’t a) make guest posting your primary link-building method and b) employ keyword-rich anchor text in your backlinks.
Here’s an example of a guest article I wrote for the SEMrush blog.
This was originally posted on another site in my field (search engine optimization). So that’s a big checkmark.
- It was also one of two guest pieces I wrote that month.
- That hardly qualifies as “large-scale” guest blogging.
- In addition, there were no keywords in my link back to my site.
- As a result, Google would deem this guest post to be acceptable.
Pages of Information
With resource pages, link building is a breeze.
That’s because resource pages are pages produced by someone to link to the greatest information on a particular topic.
For instance, I have a reference page dedicated to helping people understand SEO quickly.
This page also contains connections to useful information on keyword research, content, and other topics.
So, if you have a great SEO resource, I might consider including it on that page.
Keep an eye on your progress.
- As a result, your site should start to rank higher on Google than before.
- That’s fantastic.
- But how can you know whether your rankings are actually helping you?
Without personally reviewing your rankings every hour, how can you maintain track of your SEO results?
That is the purpose of this step. I’ll show you how to track your results like an expert in this stage.
“Organic Traffic” in Google Analytics
Rankings are fantastic and all, but they aren’t everything. Organic traffic, on the other hand, is unrivalled when it comes to assessing the effectiveness of SEO marketing.
(In other words, traffic derived straight from search engines.)
This is primarily due to the fact that rankings can be deceptive.
In reality, according to an industry research conducted by Ahrens, being first in Google isn’t all it’s cracked up to be.
They discovered that the website with the highest Google rating does not always receive the most traffic.
What gives that this is possible?
First, let’s look into organic CTR.
In the next phase, I’ll go through that in great detail.
However, as a brief overview, the Google #2 result occasionally receives more clicks than the #1 result.
You’ve just doubled your traffic from that term if you can double your organic click-through rate.
Second, a single page can appear in search results for THOUSANDS of different keywords.
Let’s pretend you’re number one for keyword A. Your competitor is ranked second for the same phrase.
On the other side, your opponent ranks #1 for keywords B, C, and D.
They’ll probably get more Google traffic than you because they rank for more keywords.
In brief, there’s a site for tracking your Google ranks. Organic traffic, on the other hand, is the gold standard of SEO tracking.
“Impressions” and “Clicks” in Google Search Console
This is an excellent addition to the Google Analytics organic traffic report that we just discussed.
This Search Console report essentially tells you how many people have seen your site. How many of those people visited your website?
As you may assume, the more visitors who view your site through Google and click on it, the better.
Sales and Leads
To put it another way, is this rush of traffic genuinely helping the company’s bottom line?
This is a question that many people overlook. However, if you want to see a significant return on investment from SEO, you need to know if all of these new visitors are converting into consumers.
There are a zillion ways to keep track of this. But it’s the Goals function in Google Analytics that I really like.
That’s exactly what we’re doing here to figure out which pages are bringing in the most email subscribers.
Step 1: Increase Your Click-Through-Rate
It’s no secret that Google’s algorithm includes click-through-rate.
Several studies (including this one) have discovered a link between “Expected CTR” and Google ranks.
To put it another way,
- You’ll normally rank higher if your organic CTR is higher.
- That’s because a high CTR indicates to Google that your page is relevant to the searchers’ needs.
- They’ll also improve your page’s search engine rankings, making it easier for others to locate it.
Here are a few easy techniques to increase your clicks:
- Make use of emotional title tags, or titles that stick out.
. Consider the following scenario:
- Use URLs that are short and descriptive:
- These are beneficial to SEO in general.
- They also aid Google searches in recognizing your page as a good match for their query.
- Snippets of Value: Rich Snippets (such as stars) make your website stand out in the SERPs.
- Meta descriptions that are compelling: Your page’s meta description should “sell” it.
- Bonus Step 2: Make Use of Internal Links
- Do you want a quick approach to boost your Google rankings?
Make use of internal links.
In other words, create a link from one page on your site to another.
Internal links, unlike backlinks, allow you to employ exact-match anchor text.
For example, for the keyword “Google Search Console,” I’m currently near the bottom of the first page.
And, given how many people search for this keyword each month, even a single position increase may make a significant impact for me.
So whenever I mention the Google Search Console, I add an internal link to that page to boost the chances of it ranking.
So, I hope you found my step-by-step advice on improving your Google ranking useful.
Now I’d want to hear your thoughts on the following:
Which of the techniques in this article will you attempt first?
Are you planning on implementing internal linking?
Or perhaps you’d like to boost your organic CTR.
In any case, please let me know right now by posting a comment below.